MCM401 - Fundamentals of Public Relations

Fundamentals of Public Relations MCM401 Department of Mass Communication Virtual University of Pakistan FALL 2019 ASSIGNMENT NO.1 MARKS: 15 Press Relations in PR & Marketing Research (Lesson# 7 & 8) Learning Objectives: • To develop the understanding of ingredients for good press relations. • To develop the writing skills required by an PRO. Background: K-electric is mostly blamed for breakdown of power supply for longer duration, physical loss due to electrocution after rainfall, weak electrical safety mechanisms, power theft etc. Q.1 Consider the below given templates as an example and write the copy as asked in the question. (10 Marks) [image: L9S1JKr.png] Q.2 Why marketing research is important in PR? (5 Marks) Learning Outcomes: As a PRO of K-electric Company, your task is to write a copy of advertisement to be placed in the front page of newspaper to counter the misleading information spread by media. • Students will be able to understand the press relations. • Students will be able to know how the news releases should be written. • Note: Copied material will be graded “Zero” Schedule Opening Date and Time November 14, 2019 at 12:01 A.M (Mid-Night) Due Date and Time November 21, 2019 at 11:59 P.M (Mid-Night) Note: Only in the case of Assignment, 24 Hrs extra / grace period after the above mentioned due date is usually available to overcome uploading difficulties which may be faced by the students on last date. This extra time should only be used to meet the emergencies and above mentioned due dates should always be treated as final to avoid any inconvenience. Important Instructions: Deadline: Make sure that you upload the solution file before the due date. No assignment will be accepted through e-mail once the solution has been uploaded by the instructor. Formatting guidelines: • Use the font style “Times New Roman” and font size “12”. • It is advised to compose your document in MS-Word. • Use black and blue font colors only. Solution guidelines: • Use APA style for referencing and citation. For guidance search “APA reference style” in Google and read various website containing information for better understanding or visit http://linguistics.byu.edu/faculty/henrichsenl/apa/APA01.html • Every student will work individually and has to write in the form of an analytical assignment. • Give the answer according to question, there will be negative marking for irrelevant material. • For acquiring the relevant knowledge don’t rely only on handouts but watch the video lectures and use other reference books also. Rules for Marking: Please note that your assignment will not be graded or graded as Zero (0) if: • It has been submitted after due date • The file you uploaded does not open or is corrupt

Fundamentals of Public Relations MCM401 Department of Mass Communication Virtual University of Pakistan FALL 2019 ASSIGNMENT NO.2 MARKS: 15 Learning Objectives: PR campaigns and Research (Lesson# 30 & 33) • To develop the understanding of PR campaigns. • To develop the understanding of research in PR. Background: Q.1 Your task is to design a campaign to combat child labor in Pakistan and also identify the Child labor in Pakistan is the employment of children for work, which causes them mental, physical, moral and social harm. The Human Rights Commission of Pakistan estimated that in the 1990s, 11 million children were working in the country, half of whom were under age ten. In 1996, the median age for a child entering the work force was seven, down from eight in 1994. It was estimated that one quarter of the country’s work force was made up of children. type of campaign. Objectives of a campaign Target audience & Campaign message Selection of Media Identification of campaign Q.2 (10 Marks) (2.5) (2.5) (2.5) (2.5) Survey is a research method which can take multiple forms but are most common in the form of a questionnaire, either written or online for collecting information from a sample of people. Your task is to make 5 questions for the questionnaire on the topic of “Child labor and Working conditions for them”. (5 Marks) Learning Outcomes: • Students will be able to know the role of PR campaigns. • Students will be able to know the role of research in PR. • Note: Copied material will be graded “Zero” Schedule Opening Date and Time January 20, 2020 at 12:01 A.M (Mid-Night) Due Date and Time January 27, 2020 at 11:59 P.M (Mid-Night) Note: Only in the case of Assignment, 24 Hrs extra / grace period after the above mentioned due date is usually available to overcome uploading difficulties which may be faced by the students on last date. This extra time should only be used to meet the emergencies and above mentioned due dates should always be treated as final to avoid any inconvenience. Important Instructions: Deadline: Make sure that you upload the solution file before the due date. No assignment will be accepted through e-mail once the solution has been uploaded by the instructor. Formatting guidelines: • Use the font style “Times New Roman” and font size “12”. • It is advised to compose your document in MS-Word. • Use black and blue font colors only. Solution guidelines: • Use APA style for referencing and citation. For guidance search “APA reference style” in Google and read various website containing information for better understanding or visit http://linguistics.byu.edu/faculty/henrichsenl/apa/APA01.html • Every student will work individually and has to write in the form of an analytical assignment. • Give the answer according to question, there will be negative marking for irrelevant material. • For acquiring the relevant knowledge don’t rely only on handouts but watch the video lectures and use other reference books also. Rules for Marking: Please note that your assignment will not be graded or graded as Zero (0) if: • It has been submitted after due date • The file you uploaded does not open or is corrupt

Total Marks 5 Starting Date Wednesday, January 08, 2020 Closing Date Thursday, January 09, 2020 Status Open Question Title Advertising in PR Question Description Topic/Area for Discussion Advertising in PR Ethics is the most important feature of the advertising industry. Though there are many benefits of advertising but then there are some points which don’t match the ethical norms of advertising. An ethical ad is the one which doesn’t lie, doesn’t make fake or false claims and is in the limit of decency. Do you think advertising has changed over time and now it lacks principles of advertising ethics like false claims, indecent language or gestures, obscenity? Important Instructions: Your discussion must be based on logical facts. Your answer should be in between 300-500 words. Use the font style “Times New Roman” and font size “12”. Your answer should be relevant to the topic i.e. clear and concise.