MKT731 - Consumer Behaviour

Total Marks 5 Starting Date Friday, May 29, 2020 Closing Date Thursday, June 04, 2020 Status Open Question Title Opinion Leader Question Description Consumer Behavior (MKT731) Spring, 2020 Graded Discussion Board Due Date: June 04, 2020 Total Marks: 05 Topic: Opinion Leader Objective: The basic objective of this discussion is to familiarize students about the concept of opinion leader. Learning Outcome: After participating in this GDB, students will understand the concept of opinion leader as well as opinion seeker. Point of Discussion: It has been observed that opinion leader acts as opinion receiver in some situations. Discuss with the help of an example that how an opinion leader becomes an opinion receiver in product/service related conversation? Student’s Guide Keep you discussion with the mentioned scenario and irrelevant answers and material will not be graded. Be careful from those blogs who are promoting cheating culture among our students and killing their creativity and critical thinking. Answers copied from such blogs will be straightaway marked as zero. Similarly any relevant or irrelevant material copied from internet sources will get the same treatment. It can seriously damage your grades. Note: For acquiring the relevant knowledge, do not rely only on handouts but also watch the course video lectures and read additional material available online or in any other mode. Important Instructions: · Your discussion must be based on logical facts. · The GDB will open and close on above specified date and time. Please note that no grace day or extra time will be given for posting comments on GDB. · Use the font style “Times New Roman” and font size “12”. · Your answer should be relevant to the topic i.e. clear and concise. · Do not copy or exchange your answer with other students. Two identical / copied comments will be marked Zero (0) and may damage your grade in the course. · Books, websites and other reading material may be consulted before posting your comments; but copying or reproducing the text from books, websites and other reading materials is strictly prohibited. Such comments will be marked as Zero (0) even if you provide references. · You should post your answer on the Graded Discussion Board (GDB), not on the Moderated Discussion Board (MDB). Both will run parallel to each other during the time specified above. Therefore, due care will be needed. · Obnoxious or ignoble answer should be strictly avoided. · You cannot participate in the discussion after the due date via email. · Questions / queries related to the content of the GDB, which may be posted by the students on MDB or via e-mail, will not be replied till the due date of GDB is over. · For planning your semester activities in an organized manner, you are advised to view schedule of upcoming Assignments, Quizzes and GDBs in the overview tab of the course website on VU-LMS. Note related to load shedding: Please be proactive Dear students! As you know that Pre Mid-Term semester activities have started and load shedding problem is also prevailing in our country. Keeping in view the fact, you all are advised to post your activities as early as possible without waiting for the due date. For your convenience; activity schedule has already been uploaded on VULMS for the current semester, therefore no excuse will be entertained after due date of assignments, quizzes or GDBs. Good Luck

Consumer Behaviour (MKT731) Fall, 2019 Assignment # 02 Due Date: 28th January, 2020 Total Marks: 10 Topic: Consumer Behavior and Corporate Social Responsibility Learning Objective  To develop research paper reading skill and extracting the main theme of the article in summary format  To conceptually clarify the cause-related marketing Learning Outcomes After attempting this assignment students will:  Familiarize with the different sections of research article  Understand that how consumer behavior has been changed with the change in marketing communication strategies especially focusing on cause-related marketing. Article path in downloads tab of VULMS: CONSUMER RESPONSES TO CORPORATE SOCIAL RESPONSIBILITY (CSR) INITIATIVES: Examining the Role of Brand-Cause Fit in Cause-Related Marketing Based on the above-mentioned article you have to answer the following questions: Write a brief summary of article which shouldn’t be more than 800 words and not less than 500 words. (6 marks) It has been observed that cause-related marketing influences the actions or behavior of the consumer, so you have to provide an example of your purchase which you have done because of cause-related marketing. (4 marks) IMPORTANT: 24 hours extra / grace period after the due date are usually available to overcome uploading difficulties. This extra time should only be used to meet the emergencies and above mentioned due dates should always be treated as final to avoid any inconvenience. IMPORTANT INSTRUCTIONS: The summary shouldn’t be plagiarised and must be in your own words. The summary must covered the key areas of the article. Do not provide irrelevant information. Before writing summary, carefully read the article available in the download section titled “How to summarise a research article”

Provide a brief summary of the article titled “Popularity of Brand Posts on Brand Fan Pages: An Investigation of the effects of Social Media Marketing” Article has been uploaded in download section of LMS with the name “Assignment1” Important Note:- The summary shouldn’t be more than 800 words and not less than 500 words. The summary shouldn’t be plagiarised and must be in your own words. The summary must covered the key areas of the article. Do not provide irrelevant information. Before writing summary, carefully read the article available in the download section titled “How to summarise a research article”

Consumer Behaviour (MKT731) Spring, 2019 Assignment # 02 Due Date: 13 th July, 2019 Total Marks: 10 Topic: Consumer Behavior in Digital Era Learning Objective  To conceptually clarify the concept of consumer behavior in digital era Learning Outcomes After attempting this assignment students will:  Understand that how their behavior has been changed with the emergence of digital technology. Assignment has two parts, details are given below; Part (A) - Video Presentation – 6 Marks Instructions: You have to send your video presentation through VU EMAIL ID at mkt731@vu.edu.pk otherwise it will not be accepted. Topic of the presentation should be “how your behavior has been changed with the emergence of digital technology.” Timing of the presentation should be between the 1 to 2 minutes. File size should not more than 20MB. File format should be .mp4 Presentation should be properly managed in all aspects such as video quality, audio, your physical appearance etc. Part (B) – Write up – 4 Marks Instructions:  You have to present one page write up of your video presentation.  Write up should not be more than 250 words.  You have to upload it against assignment # 02, it will not be accepted through email. Note:  You must have to attempt both parts of the assignment otherwise (only one part) will not be evaluated.  Assignment will be negatively marked if you don’t follow the above mentioned instructions. IMPORTANT: 24 hours extra / grace period after the due date are usually available to overcome uploading difficulties. This extra time should only be used to meet the emergencies and above mentioned due dates should always be treated as final to avoid any inconvenience. IMPORTANT INSTRUCTIONS: DEADLINE:  Make sure to upload the solution file before the due date on VULMS.  Any submission made via email after the due date will not be accepted. FORMATTING GUIDELINES:  Use the font style “Times New Roman” or “Arial” and font size “12”.  It is advised to compose your document in MS-Word format.  You may also compose your assignment in Open Office format.  Use black and blue font colors only. REFERENCING GUIDELINES:  Use APA style for referencing and citation. For guidance search “APA reference style” in Google and read various websites containing information for better understanding or visit http://linguistics.byu.edu/faculty/henrichsenl/apa/APA01.html RULES FOR MARKING Please note that your assignment will not be graded or graded as Zero (0), if:  It is submitted after the due date.  The file you uploaded does not open or is corrupt.  It is in any format other than MS-Word or Open Office; e.g. Excel, PowerPoint, PDF etc.  It is cheated or copied from other students, internet, books, journals etc. Note related to load shedding: Please be proactive Dear Students, As you know that Post Mid-Term semester activities have started and load shedding problem is also prevailing in our country. Keeping in view the fact, you all are advised to post your activities as early as possible without waiting for the due date. For your convenience; activity schedule has already been uploaded on VULMS for the current semester, therefore no excuse will be entertained after due date of assignments or GDBs. Spring 2019_MKT731_2.pdf