MGT602 - Entrepreneurship

Re: MGT602 GDB 1 Solution and Discussion Total Marks 5 Starting Date Wednesday, June 03, 2020 Closing Date Monday, June 08, 2020 Status Open Question Title Entrepreneurial Innovation Question Description SEMESTER SPRING 2020 Entrepreneurship (MGT602) Graded Discussion Board Due Date: June 08, 2020 Marks: 5 Topic: Reluctance in entrepreneurial innovation Learning Objectives: To explain the critical role of innovation in the context of international entrepreneurship. To explain the reluctance factors in entrepreneurial innovation. Learning Outcomes: Students will learn the reasons for entrepreneurs for being hesitant towards innovation. The students will be able to enlist and critically analyze the role of internal and external factors to stop innovation. Scenario: By going global, an entrepreneur generates greater opportunities of wealth making and employment generation to benefit individuals across the borders. In the meanwhile, international entrepreneurship demands innovative business solutions to face hyper competition. This notion confirms the buzz “Innovate or Die” for the entire entrepreneur community across the globe. International entrepreneurs must list down the sources of change and innovation and then purposefully apply the principles of successful innovation to avoid starvation on the canvas of disruption and innovation. Entrepreneurs attached to manufacturing SMEs in Pakistan struggle to take innovation based initiatives. During manufacturing of goods for international brands these SMEs can be observed obeying multiple quality standards to comply multinationals’ requirements only, but with no real innovation. The reluctance towards innovation is either caused by internal (Organization and personal) or external (Environmental) factors. Point of discussion: Provide argument to clarify either the reluctance towards innovation is stressed by internal or external factors. (5 Marks) Note: (Write at least four points to support your argument) Student’s Guide Keep your discussion with the mentioned scenario and irrelevant answers and material will not be graded. Be careful from those blogs who are promoting cheating culture among our students and killing their creativity and critical thinking. Answers copied from such blogs will be straightaway marked as zero. Similarly any relevant or irrelevant material copied from internet sources will get the same treatment. It can seriously damage your grades. Note: For acquiring the relevant knowledge, do not rely only on handouts but also watch the course video lectures and read additional material available online or in any other mode. Important Instructions: Your discussion must be based on logical facts. The GDB will open and close on above specified date and time. Please note that no grace day or extra time will be given for posting comments on GDB. Use the font style “Times New Roman” and font size “12”. Your answer should be relevant to the topic i.e. clear and concise. Do not copy or exchange your answer with other students. Two identical / copied comments will be marked Zero (0) and may damage your grade in the course. Books, websites and other reading material may be consulted before posting your comments; but copying or reproducing the text from books, websites and other reading materials is strictly prohibited. Such comments will be marked as Zero (0) even if you provide references. You should post your answer on the Graded Discussion Board (GDB), not on the Moderated Discussion Board (MDB). Both will run parallel to each other during the time specified above. Therefore, due care will be needed. Obnoxious or ignoble answer should be strictly avoided. You cannot participate in the discussion after the due date via email. Questions / queries related to the content of the GDB, which may be posted by the students on MDB or via e-mail, will not be replied till the due date of GDB is over. For planning your semester activities in an organized manner, you are advised to view schedule of upcoming Assignments, Quizzes and GDBs in the overview tab of the course website on VU-LMS. Note related to load shedding: Please be proactive Dear students, As you know that Pre Mid-Term semester activities have started and load shedding problem is also prevailing in our country. Keeping in view the fact, you all are advised to post your activities as early as possible without waiting for the due date. For your convenience; activity schedule has already been uploaded on VULMS for the current semester, therefore no excuse will be entertained after due date of assignments, quizzes or GDBs. Good Luck

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Do you recommend the pharmaceutical companies in Pakistan to replace the conventional health literacy campaigns with the online health literacy campaigns? Write four logical arguments to prove your point.

Total Marks 5 Starting Date Monday, January 13, 2020 Closing Date Friday, January 17, 2020 Status Open Question Title Online Health Literacy Campaign Question Description Entrepreneurship (MGT602) Fall 2019 Graded Discussion Board Due Date: 17 January, 2020 Total Marks: 05 Topic: Online health literacy campaign Objective: To elaborate the importance of digitalization while preparation of a marketing plan. To make students understand the importance of online health literacy campaigns. Learning Outcome: Students will know how to prepare a good digital marketing plan. Conceptual background: Since decades, the intrusion of Information Communication Tools (ICT) into the corporate world has revolutionized the business practices. ICT/digitalization has targeted and chromed the marketing practices of all types of businesses. Companies’ advertising protocols are moved from standard practices i.e. billboards, leaflets to the state of art ones i.e. social media, Facebook and GOOGLE. Pharmaceutical companies in Pakistan have been concerned with the disease awareness of the patients and the general public. Public awareness seminars, literacy camps and direct marketing are the formal tools to aware the stakeholders about a particular disease symptoms, causes, remedies, cure and prevention. Although, these conventional tools are well versed and practiced since decades in Pakistan but the challenge of digitalization is lurking on effectiveness of marketing campaigns for these pharmaceutical companies. Online health literacy campaign is an option for pharmaceutical companies to meet this challenge of digitalization. Requirement: Do you recommend the pharmaceutical companies in Pakistan to replace the conventional health literacy campaigns with the online health literacy campaigns? Write four logical arguments to prove your point. Instruction: Read the business plan and marketing plan content in detail with great focus on ingredients of organizational plan and their exclusive effectiveness. Student’s Guide Keep you discussion with the mentioned scenario and irrelevant answers and material will not be graded. Be careful from those blogs who are promoting cheating culture among our students and killing their creativity and critical thinking. Answers copied from such blogs will be straightaway marked as zero. Similarly any relevant or irrelevant material copied from internet sources will get the same treatment. It can seriously damage your grades. Note: For acquiring the relevant knowledge, do not rely only on handouts but also watch the course video lectures and read additional material available online or in any other mode. Important Instructions: · Your discussion must be based on logical facts. · The GDB will open and close on above specified date and time. Please note that no grace day or extra time will be given for posting comments on GDB. · Use the font style “Times New Roman” and font size “12”. · Your answer should be relevant to the topic i.e. clear and concise. · Do not copy or exchange your answer with other students. Two identical / copied comments will be marked Zero (0) and may damage your grade in the course. · Books, websites and other reading material may be consulted before posting your comments; but copying or reproducing the text from books, websites and other reading materials is strictly prohibited. Such comments will be marked as Zero (0) even if you provide references. · You should post your answer on the Graded Discussion Board (GDB), not on the Moderated Discussion Board (MDB). Both will run parallel to each other during the time specified above. Therefore, due care will be needed. · Obnoxious or ignoble answer should be strictly avoided. · You cannot participate in the discussion after the due date via email. · Questions / queries related to the content of the GDB, which may be posted by the students on MDB or via e-mail, will not be replied till the due date of GDB is over. · For planning your semester activities in an organized manner, you are advised to view schedule of upcoming Assignments, Quizzes and GDBs in the overview tab of the course website on VU-LMS. Note related to load shedding: Please be proactive Dear students! As you know that Post Mid-Term semester activities have started and load shedding problem is also prevailing in our country. Keeping in view the fact, you all are advised to post your activities as early as possible without waiting for the due date. For your convenience; activity schedule has already been uploaded on VULMS for the current semester, therefore no excuse will be entertained after due date of assignments, quizzes or GDBs. Good Luck

Developed by: Jawad Hassan Assignment Entrepreneurship (MGT602) Fall 2019 Due Date: 15 November, 2019. Total Marks: 10 Topic: Start-Ups Leaning objectives: To make students explain different start-up types. Learning Outcome: Students will comprehend specific needs for different startup types. Background: An entrepreneur is an enthusiastic and motivated individual and it needs him to visualize economic goals correctly at the beginning of a business journey. Therefore he must carefully select the type and timing of the business. In other words he or she must strategically seize a business opportunity. Hence, the selection of a startup is critical and it is favorably linked to the entrepreneurial attributes and their potential capitalization. An entrepreneur can either have a Foundation Company, Lifestyle Firm or a Gazelle/High Potential Venture for a startup option. Case: Miss Fatima, a fashion designing graduate, is working in research and development department section of a famous female outfit brand. Her job is to think of innovative ideas and develop unique products related to fashion industry and maintain cutting edge distinctive advantage of the firm in the market. Amid economic crunch of the country, the company is being forced to downsize its HR thus creating a vibe of job insecurity among its employees. In these conditions Fatima is intended to prepare plan B to bear the worst case scenario and start her own business in case of her job layoff from the company. Requirement: Being a student of entrepreneurship you need to give answers to the following questions. Question: What type of startup is most suitable for Fatima complying with her personal attributes? Provide 3 Logical arguments to support your selected startup type. Marks: 1 (Type of the startup) + 9 (Three logic comments) IMPORTANT: 24 hours extra / grace period after the due date is usually available to overcome uploading difficulties. This extra time should only be used to meet the emergencies and above mentioned due dates should always be treated as final to avoid any inconvenience Instructions: 2. Write precise and to the point answer and avoid un-necessary details. Read the content given on Page No. 8 in lecture No. 3 of the handouts to grab the concept of “Different types of business start-ups” DEADLINE: • Make sure to upload the solution file before the due date on VULMS. • Any submission made via email after the due date will not be accepted. FORMATTING GUIDELINES: • Use the font style “Times New Roman” or “Arial” and font size “12”. • It is advised to compose your document in MS-Word format. • You may also compose your assignment in Open Office format. • Use black and blue font colors only. RULES FOR MARKING Please note that your assignment will not be graded or graded as Zero (0), if: • It is submitted after the due date. • The file you uploaded does not open or is corrupt. • It is in any format other than MS-Word or Open Office; e.g. Excel, PowerPoint, PDF etc. It is cheated or copied from other students, internet, books, journals etc. NOTE RELATED TO LOAD SHEDDING: PLEASE BE PROACTIVE Dear students, As you know that Pre Mid-Term semester activities have been started and load shedding problem is also prevailing in our country. Keeping in view the fact, you all are advised to post your activities as early as possible without waiting for the due date. For your convenience; activity schedule has already been uploaded on VULMS for the current semester, therefore no excuse will be entertained after due date of assignments, quizzes or GDBs.