MCM501 - Advertising for Print and Electronic Media

Re: MCM501 GDB 1 Solution and Discussion Total Marks 10 Starting Date Tuesday, July 21, 2020 Closing Date Wednesday, July 22, 2020 Status Open Question Title Branding and Advertising Question Description Topic/Area for Discussion A few decades ago, advertising agencies have claimed that they do more than just advertising. Many of them started to claim that they also act as marketing consultants. Apparently, these advertising agencies represented themselves as builders of brands. Task: Your task is to differentiate between branding and advertising with examples. Important Instructions: Your discussion must be based on logical facts. (Word limit 300-350) The GDB will remain open for 2 working days/ 48 hours. Do not copy or exchange your answer with other students. Two identical / copied comments will be marked Zero (0) and may damage your grade in the course. Obnoxious or ignoble answer should be strictly avoided. Questions / queries related to the content of the GDB, which may be posted by the students on MDB or via e-mail, will not be replied till the due date of GDB is over. For Detailed Instructions please see the GDB Announcement

In this cut throat competition of different brands, many brands of designers Lawn have been introduced and advertised on different TV channels and social media campaigns. The highly paid models and actresses are engaged in the promotion of these products through highly budgeted advertisements and social media campaigns, so that such attractive high budgeted advertisements triggers the desires to buy the item of such brands. Do you think that these advertisements help people to make selection or it merely increases false consciousness in consumer? Discuss your point of view.

Advertising for Print and Electronic Media) MCM501 Department of Mass Communication VirtualUniversityofPakistan FALL 2019 ASSIGNMENT NO.1 MARKS 15 “COMPARISON OF PRINT, TV, RADIO AND Question:01 TOPIC ONLINE ADVERTISING” Different steps have followed while preparing advertisements. Keeping in view the strategies and steps you are required to design one advertisement campaign of any Clothing Brand and In this regard, you have to answer the following mentioned questions/steps. • Briefing • Objective • Research • Target Audience • Media Selection • Setting the Budget • Designing and Creating the Ad • Place and Time of Ad • Execution Guidelines: Design advertisement campaign according to mentioned criteria. Quality of creativity of your assignment will be highly appreciated. Schedule Opening Date and Time November 25th, 2019 At 12:01 A.M. (Mid- Night) Due Date and Time December 1st, 2019 At 11:59 P.M. (Mid- Night) MCM501 Advertising for Print and Electronic Media VU Note: Only in the case of Assignment, 24 Hrs extra / grace period after the above mentioned due date is usually available to overcome uploading difficulties which may be faced by the students on last date. This extra time should only be used to meet the emergencies and above mentioned due dates should always be treated as final to avoid any inconvenience. Important Instructions: Please read the following instructions carefully before attempting the assignment solution. Deadline:  Make sure that you upload the solution file before the due date. No assignment will be accepted through e-mail once the solution has been uploaded by the instructor. Formatting guidelines:  Use the font style “Times New Roman” and font size “12”.  It is advised to compose your document in MS-Word 2003.  Use black and blue font colors only. Solution guidelines:  Use APA style for referencing and citation. For guidance search “APA reference style” in Google and read various website containing information for better understanding or visit http://linguistics.byu.edu/faculty/henrichsenl/apa/APA01.html  Every student will work individually and has to write in the form of an analytical assignment.  Give the answer according to question, there will be negative marking for irrelevant material.  For acquiring the relevant knowledge don’t rely only on handouts but watch the video lectures and use other reference books also. Rules for Marking: Please note that your assignment will not be graded or graded as Zero (0) if:  It has been submitted after due date  The file you uploaded does not open or is corrupt MCM501 Advertising for Print and Electronic Media VU

Advertising for Print and Electronic Media MCM501 Department of Mass Communication Virtual University of Pakistan FALL 2019 15 ASSIGNMENT NO.2 MARKS: TOPIC “ROLE OF CREATIVITY IN ADVERTISING AND STAGES OF AD DESIGN PROCESS” Background: Advertisers often select an agency specifically for its creative style and its reputation for achieving Original concepts. Creativity in advertising help to make the product distinguished among number of similar products. Its vital mission is informing, persuading and reminding. Good creative work makes advertising more vivid and many researchers believe vividness attracts attention, maintain interests, and stimulates consumers’ thinking. Question: 01 Your task is to mention five advertisements which are famous due creativity of their production. Discuss the features of every selected advertisement which made them more persuading. Marks: 15 Opening Date and Time Due Date and Time Schedule 12th January, 2020 At 12:01 A.M. (Mid- Night) 17th January, 2020 At 11:59 P.M. (Mid- Night) Note: Only in the case of Assignment, 24 Hrs extra / grace period after the above mentioned due date is usually available to overcome uploading difficulties which may be faced by the students on last date. This extra time should only be used to meet the emergencies and above mentioned due dates should always be treated as final to avoid any inconvenience. MCM501 Advertising for Print and Electronic Media VU Important Instructions: Please read the following instructions carefully before attempting the assignment solution. Deadline:  Make sure that you upload the solution file before the due date. No assignment will be accepted through e-mail once the solution has been uploaded by the instructor. Formatting guidelines:  Use the font style “Times New Roman” and font size “12”.  It is advised to compose your document in MS-Word 2003.  Use black and blue font colors only. Solution guidelines:  Use APA style for referencing and citation. For guidance search “APA reference style” in Google and read various website containing information for better understanding or visit http://linguistics.byu.edu/faculty/henrichsenl/apa/APA01.html  Every student will work individually and has to write in the form of an analytical assignment.  Give the answer according to question, there will be negative marking for irrelevant material.  For acquiring the relevant knowledge don’t rely only on handouts but watch the video lectures and use other reference books also. Rules for Marking: Please note that your assignment will not be graded or graded as Zero (0) if:  It has been submitted after due date  The file you uploaded does not open or is corrupt MCM501 Advertising for Print and Electronic Media VU