MCM511 - Theories of Communication

TOPIC Agenda Setting Theory In 1958, Norton Long wrote: “In a sense, the newspaper is the prime mover in setting the territorial agenda, it has a great part in determining what most people will be talking about, what most people will think the facts are and what most people will regard as the way problems are to be dealt with.” Q. Considering the agenda setting theory, analyze the front and back page of DAWN and Daily Jang for 2 days (Dates: 1st & 2nd Nov) and highlight the issues that are on the agenda of these newspapers. Guidelines:  Consider the online newspapers by assessing the archive section.  Do not consider hard copies of newspapers for this assignment.  Analyze the headlines, sub headings and placement of news for ranking an Issue.  Issue can be related to health, politics, crime etc.  Collect data as per the given table. Note: As a proof for your work, give online links to newspapers. [image: PAwG4R2.png] Marks 20 (Each Day Analysis=10*2) Theories of Communication MCM511 Department of Mass Communication Virtual University of Pakistan SEMESTER FALL 2019 ASSIGNMENT NO.2 MARKS:15 Note: Copied material will be graded “Zero”. Schedule Opening Date and Time 21st Jan, 2020 At 12:01 A.M. (Mid-Night) Due Date and Time 27th Jan, 2020 At 11:59 P.M. (Mid-Night) Note: Only in the case of Assignment,24 Hrs extra / grace period after the above mentioned due date is usually available to overcome uploading difficulties which may be faced by the students on last date. This extra time should only be used to meet the emergencies and above mentioned due dates should always be treated as final to avoid any inconvenience. Important Instructions: Please read the following instructions carefully before attempting the assignment solution. Deadline:  Make sure that you upload the solution file before the due date. No assignment will be accepted through e-mail once the solution has been uploaded by the instructor. Formatting guidelines:  Use the font style “Times New Roman” and font size “12”.  It is advised to compose your document in MS-Word 2003.  Use black and blue font colors only. Solution guidelines:  Use APA style for referencing and citation. For guidance search “APA reference style” in Google and read various website containing information for better understanding or visit http://linguistics.byu.edu/faculty/henrichsenl/apa/APA01.html  Every student will work individually and has to write in the form of an analytical assignment.  Give the answer according to question, there will be negative marking for irrelevant material.  For acquiring the relevant knowledge don’t rely only on handouts but watch the video lectures and use other reference books also. Rules for Marking: Please note that your assignment will not be graded or graded as Zero (0) if:  It has been submitted after due date  The file you uploaded does not open or is corrupt

Normative theories A Normative theory describes an ideal way for a media system to be controlled and operated by the government, authority, leader and public. Q. Keeping in view the normative theories of mass communication, analyze the working of the Pakistani media and state that which media system is in operation in Pakistan? Discuss its viability and highlight the peculiar aspects in detail by giving examples. Note: Your analysis should focus on the working of the print and electronic media of Pakistan. Copied material will be graded “Zero”. Schedule Opening Date and Time 13, 2019 At 12:01 A.M. (Mid-Night) Due Date and Time 19, 2019 At 11:59 P.M. (Mid-Night) Note: Only in the case of Assignment,24 Hrs extra / grace period after the above mentioned due date is usually available to overcome uploading difficulties which may be faced by the students on last date. This extra time should only be used to meet the emergencies and above mentioned due dates should always be treated as final to avoid any inconvenience. Important Instructions: Please read the following instructions carefully before attempting the assignment solution. Deadline:  Make sure that you upload the solution file before the due date. No assignment will be accepted through e-mail once the solution has been uploaded by the instructor. Formatting guidelines:  Use the font style “Times New Roman” and font size “12”.  It is advised to compose your document in MS-Word 2003.  Use black and blue font colors only. Solution guidelines:  Use APA style for referencing and citation. For guidance search “APA reference style” in Google and read various website containing information for better Theories of Communication MCM511 Department of Mass Communication Virtual University of Pakistan SEMESTER FALL 2019 ASSIGNMENT NO.1 MARKS:15 understanding or visit http://linguistics.byu.edu/faculty/henrichsenl/apa/APA01.html  Every student will work individually and has to write in the form of an analytical assignment.  Give the answer according to question, there will be negative marking for irrelevant material.  For acquiring the relevant knowledge don’t rely only on handouts but watch the video lectures and use other reference books also. Rules for Marking: Please note that your assignment will not be graded or graded as Zero (0) if:  It has been submitted after due date  The file you uploaded does not open or is corrupt