PSY514 - Consumer Psychology

Total Marks 5 Starting Date Thursday, January 23, 2020 Closing Date Tuesday, January 28, 2020 Status Open Question Title Marketing strategy Question Description Imp SEMESTER FALL 2019 CONSUMER PSYCHOLOGY (PSY514) GRADED DISCUSSION BOARD Discussion Question Looking into the Pakistani market and products, choose any two products and address the marketing strategy marketers use according to relevant consumer’s self-image? Important Instructions: Your discussion must be based on logical facts. Your comments on the topic should not exceed 200-250 words. The GDB will remain open for 2 working days/ 48 hours. Do not copy or exchange your answer with other students. Two identical / copied comments will be marked Zero (0) and may damage your grade in the course. Obnoxious or ignoble answer should be strictly avoided. Questions / queries related to the content of the GDB, which may be posted by the students on MDB or via e-mail, will not be replied till the due date of GDB is over. For Detailed Instructions please see the GDB Announcement

SEMESTER FALL 2019 Consumer Psychology (PSY514) Assignment No.01 Due Date: 25.11.2019 Marks: 20 Lesson No: 5 Value and retention focused marketing and consumer decision making process Assignment objectives: Upon the successful completion of this assignment students will be able to: • Comprehend the concept of consumer decision making • Apply the concept of consumer’s decision making in the practical life Dear students This assignment is aiming to teach you about the consumer decision making. This concept has explained in lesson 5. You are supposed to comprehend and discuss the concept as well as implement on your daily life activities of purchasing and making decision. You will address the following two questions in the assignment within the given options at the end. a) Explain three stages of consumer decision making (Input, process & Output) while purchasing a product.5 marks b) Keeping in view the three stages of consumer decision making, your task is to select one of the products given below and build a model for your decision to prefer one brand of the product on the other. (5+5+5 marks) *Product categories (select one only) Tea (vitalvs. Lipton); Shampoo (Head & Shoulder vs.sunsilk), Clothing brand (Sapphire vs. Gul Ahmad) Note: Only in the case of Assignment, 24 hours extra / grace period after the due date is usually available to overcome uploading difficulties which may be faced by the students on last date. This extra time should only be used to meet the emergencies and above-mentioned due dates should always be treated as final to avoid any inconvenience. Important Instructions: Please read the following instructions carefully before attempting the assignment solution. Deadline: • Make sure that you upload the solution file before the due date. No assignment will be accepted through e-mail once the solution has been uploaded by the instructor. Formatting guidelines: • Use the font style “Times New Roman”/ “Arial” and font size “12”. • It is advised to compose your document in MS-Word 2003. • Use black and blue font colors only. Solution guidelines: • Every student will work individually and has to write in the form of an analytical assignment. • Give the answer according to question. • For acquiring the relevant knowledge don’t rely only on handouts but watch the video lectures and use other reference books also. Rules for Marking Please note that your assignment will not be graded or graded as Zero (0) if: • It has been submitted after due date • The file you uploaded does not open or is corrupt • It is in any format other than doc (MS. Word) • It is cheated or copied from other students, internet, books, journals etc…

SEMESTER Fall 2019 Consumer Psychology (PSY514) Assignment No. 02 Due Date: January 17, 2020 Assignment Objectives: Upon completing the assignment, students will be able to: • Comprehend the concept of ‘consumer’s social classes’. • Analyze the concept by identifying their specific characteristics. • Apply the concept in the marketing perspective. Dear Students, Marks: 20 This assignment aims to make the students learn about consumer’s social classes and influence of environment on them, from chapter 25. There are four main social classes addressed in the chapter. You are supposed to show your comprehension and respond to the following categories that what are the characteristics of the category and how the marketers plan their strategies according to their characteristics. Sr. no. Customer category (1) Category characteristics (2) Marketer’s strategies (2) 1. 2. 3. 4. Marking Scheme: Social class 1 (5) Social class 2 (5) Social class 3 (5) Social class 4 (5) Note: Only in the case of Assignment, 24 hours extra / grace period after the due date is usually available to overcome uploading difficulties which may be faced by the students on last date. This extra time should only be used to meet the emergencies and above-mentioned due dates should always be treated as final to avoid any inconvenience. Important Instructions: Please read the following instructions carefully before attempting the assignment solution. Deadline: • Make sure that you upload the solution file before the due date. No assignment will be accepted through e-mail once the solution has been uploaded by the instructor. Formatting guidelines: • Use the font style “Times New Roman”/ “Arial” and font size “12”. • It is advised to compose your document in MS-Word 2003. • Use black and blue font colors only. Solution guidelines: • Every student will work individually and has to write in the form of an analytical assignment. • Give the answer according to question. • For acquiring the relevant knowledge don’t rely only on handouts but watch the video lectures and use other reference books also. Rules for Marking Please note that your assignment will not be graded or graded as Zero (0) if: • It has been submitted after due date • The file you uploaded does not open or is corrupt • It is in any format other than doc (MS. Word) It is cheated or copied from other students, internet, books, journals etc…