MGT301 - Principles of Marketing
6
Topics
43
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Total Marks 5
Starting Date Tuesday, June 02, 2020
Closing Date Monday, June 08, 2020
Status Open
Question Title Demand Situations
Question Description
Principle of Marketing (MGT301) Spring, 2020
Graded Discussion Board No.1
Due Date: June 08, 2020.
Total Marks: 05 Marks
Weightage: 03
Topic: “Demand Situations”
NOTE: There is no grace period in case of GDB
Learning objectives:
To familiarize the students with the concept of demand situations, so that they could learn that how a company could manage demand situations by using appropriate strategies.
Learning Outcomes:
After attempting this case students will be able to understand the execution of appropriate strategies as per the demand situation an organization is facing, so that it could smoothly run its operations.
Case:
The emergence of COVID-19 has brought the world to a standstill. This health crunch has brought an unprecedented effect on businesses across industries. Some industries are stressed and some are flourishing. Overall, almost every sector is anticipated to be impacted by the pandemic. Companies are making continuous efforts to meet the demands of the market and grow during COVID-19 pandemics.
The COVID-19 impact on hand sanitizers market is likely to gain traction from the outbreak of this pandemic. It has resulted in the increasing demand for personal hygiene products namely, hand wash, soaps, tissue papers, and sanitizers worldwide. Dettol is among those famous hygiene manufacturers in Pakistan that is unable to manage current demand situations in country as, shortage of hand sanitizers owing to the panic buying practices of the public in the country. To cope with the current demand situation Dettol need to be very vigilant in terms of using appropriate strategies in order to stop rapid shifting of its target customers towards alternate products.
Point of discussion:
As per the given case, which “ONE” of the following three demand situations do you think “Dettol” is currently facing and which strategies you think it should immediately employ to retain its target customers.
Full Demand.
Irregular Demand.
Overfull Demand.
*Note: Remember, you are required to select only 1 demand situation and mention any 2 strategies that Dettol should use. “Definitions of these demand situations are not required at all”.
Marking Scheme:
The total marks of this GDB are 05; selection of correct demand situation carries 2 marks and each correctly written strategy carries 1.5 marks. Avoid irrelevant text/material while answering the question.
Student’s Guide:
Keep your discussion with the mentioned scenario and irrelevant answers and material will not be graded.
Do not copy/paste the text/paragraphs from the reference links.
Be careful from those blogs who are promoting cheating culture among our students and killing their creativity and critical thinking. Answers copied from such blogs will be straightaway marked as zero. Similarly, any relevant or irrelevant material copied from internet sources will get the same treatment. It can seriously damage your grades.
*Note:
For acquiring the relevant knowledge, do not rely only on handouts but also watch the course video lectures and read additional material available online or in any other mode.
Important Instructions:
Your discussion must be based on logical facts.
The GDB will open and close on above specified date and time. Please note that no grace day or extra time will be given for posting comments on GDB.
Use the font style “Times New Roman” and font size “12”.
Your answer should be relevant to the topic i.e. clear and concise.
Do not copy or exchange your answer with other students. Two identical / copied comments will be marked Zero (0) and may damage your grade in the course.
Books, websites and other reading material may be consulted before posting your comments; but copying or reproducing the text from books, websites and other reading materials is strictly prohibited. Such comments will be marked as Zero (0) even if you provide references.
You should post your answer on the Graded Discussion Board (GDB), not on the Moderated Discussion Board (MDB). Both will run parallel to each other during the time specified above. Therefore, due care will be needed.
Obnoxious or ignoble answer should be strictly avoided.
You cannot participate in the discussion after the due date via email.
Questions / queries related to the content of the GDB, which may be posted by the students on MDB or via e-mail, will not be replied till the due date of GDB is over.
For planning your semester activities in an organized manner, you are advised to view schedule of upcoming Assignments, Quizzes and GDBs in the overview tab of the course website on VU-LMS.
Note related to load shedding: Please be proactive
Dear students,
As you know that semester activities have started, and load shedding problem is also prevailing in our country. Keeping in view the fact, you all are advised to post your activities as early as possible without waiting for the due date. For your convenience; activity schedule has already been uploaded on VULMS for the current semester, therefore no excuse will be entertained after due date of assignments, quizzes or GDBs.
“Good Luck”
Principles of Marketing (MGT301) Assignment No. 1
Due Date: November 15, 2019. Total Marks: 10
Weightage: 04
Topic:Marketing Orientations. Learning Objective:
Fall, 2019
The core objective of this activity is to familiarize students with the concept of marketing orientation philosophies.
Learning Outcomes:
This activity will widen student’s vision, and make them capable enough to understand how renowned brands formulate appropriate strategies as per current market trend thus by gaining customer attention and maximizing clientele.
The Case:
Sapphire is a Lahore based fashionable clothing brand in Pakistan that offers readymade, unstitched and haute couture clothing which is considered as highly sought after within the country with millions of loyal customers across Pakistan and abroad. This brand has achieved height of success because of its exclusivity, trendiness, uniqueness and superior quality fabric. Other than just focusing on revenue generation this brand has an aim of improving the environment by making it free from plastic pollution. As, after oil and gas sectors, fashion and retail industries are the second largest plastic polluter across the globe.
Having said this, Sapphire has introduced biodegradable bags that are infused with plant seeds in them. After using, the customers can tear the bag into small pieces and plant those pieces in soil for the seeds to germinate and contribute to making the environment greener and pollution free. This incredible idea significantly amplified the fame of Sapphire among its target customers. Moreover, this initiative earned the brand huge word-of-mouth publicity and resulted in appreciation from people belonging from all walks of life. The exposure of this remarkable initiative over Instagram, Facebook, via bloggers and in-store advertising tremendously increased the brand equity of Sapphire. Indeed, the initiative is considered as one of the best marketing campaigns ever run by any company in the history of Pakistan.
Requirement:
After reading above case, you are required to answer below questions:
Which one of the following “Marketing Orientation Philosophies” you think Sapphire has
adopted as per the given scenario? (4 Marks)
a. Production concept.
b. Product concept.
c. Selling concept.
d. Societal marketing concept.
What kind of other benefits you think Sapphire could achieve by adopting this marketing orientation philosophy? (6 Marks)
Marking Scheme:
Important:
Important Instructions:
Students are advised to study the whole text carefully.
Try not to include any irrelevant material in the solution.
Try to come up with precise and original answers.
Assignments reaching after the due date would not be considered.
Other Important Instructions:
DEADLINE:
Make sure to upload the solution file before the due date on VULMS. Any submission made via email after the due date will not be accepted.
FORMATTING GUIDELINES:
Use the font style “Times New Roman” or “Arial” and font size “12”. It is advised to compose your document in MS-Word format.
You may also compose your assignment in Open Office format.
Use black and blue font colors only.
The total marks of this assignment are 10; question no.1 carries 4 marks, question no.2 carries 6 marks.Avoid irrelevant text/material while answering the question.
24 hours extra / grace period after the due date is usually available to overcome uploading difficulties. This extra time should only be used to meet the emergencies and above mentioned due dates should always be treated as final to avoid any inconvenience.
Note related to load shedding: Please be proactive
Dear students,
As you know that Pre Midterm semester activities have started and the load shedding problem is also prevailing in our country. Keeping in view the fact, you all are advised to post your activities as early as possible without waiting for the due date. For your convenience; activity schedule has already been uploaded on VULMS for the current semester, therefore no excuse will be entertained after due date of assignments, quizzes or GDBs.
“GOOD LUCK”
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