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MKT724 GDB 1 Solution and Discussion

Re: MKT724 GDB 1 Solution and Discussion Learning Objective The basic objective of this discussion is To familiarize students about the branding in digital age Learning Outcome After participating in this GDB; Student will learn the changing trends in branding Students will understand the opportunities marketers may avail to improve their brands communication owing to a shift of marketers towards online businesses Modern age of digitalization has transformed the ways marketers are doing their businesses. Social media has played a great role in improving brand knowledge among masses. Digitalization of businesses achieved a sudden increase owing to pandemic COVID-19. All businesses, small or large have been shifted towards internet and are providing their products and services online. This change has provided opportunities to marketers to expand their customer base and increase sales. Point of Discussion You are required to discuss that how this shift of marketers to online mode of business has provided them the opportunities to improve their brand awareness and brand communication?

MKT724 - Brand Management

MKT724 Assignment 1 Solution and Discussion

Brand Management (MKT724) Fall, 2019 Assignment No.01 Due Date: 5th December, 2019 Total Marks: 10 Topic: Brand development Objective: The basic objective of this discussion is to familiarize students about brand development specifically for service industry Learning Outcome: After participating in this assignment;  Student will learn about the service brand development.  Students will understand important components in service brand development. The following article is available in the download section of VULMS with title “Service branding: suggesting an interactive model of service brand development”. You may click on the following link to download the article directly: “Service branding: suggesting an interactive model of service brand development” Point ofDiscussion: Question1: Analyze three key components of service brand and discuss which one plays more critical role in service brand development. Question2: Is linear process model of service branding more suitable as compared to interactive circular model for service brand development. Analyze which one is more comprehensive and applicable model considering today’s changing environment? Student’s Guide Keep you discussion with the mentioned scenario and irrelevant answers and material will not be graded. Be careful from those blogs who are promoting cheating culture among our students and killing their creativity and critical thinking. Answers copied from such blogs will be straightaway marked as zero. Similarly any relevant or irrelevant material copied from internet sources will get the same treatment. It can seriously damage your grades. Note: For acquiring the relevant knowledge, do not rely only on handouts but also watch the course video lectures and read additional material available online or in any other mode. IMPORTANT: 24 hours extra / grace period after the due date is usually available to overcome uploading difficulties. This extra time should only be used to meet the emergencies and above mentioned due dates should always be treated as final to avoid any inconvenience. Important Instructions: DEADLINE:  Make sure to upload the solution file before the due date on VULMS.  Any submission made via email after the due date will not be accepted. FORMATTING GUIDELINES:  Use the font style “Times New Roman” or “Arial” and font size “12”.  It is advised to compose your document in MS-Word format.  You may also compose your assignment in Open Office format.  Use black and blue font colors only. REFERENCING GUIDELINES:  Use APA style for referencing and citation. For guidance search “APA reference style” in Google and read various websites containing information for better understanding or visit http://linguistics.byu.edu/faculty/henrichsenl/apa/APA01.html RULES FOR MARKING Please note that your assignment will not be graded or graded as Zero (0), if:  It is submitted after the due date.  The file you uploaded does not open or is corrupt.  It is in any format other than MS-Word or Open Office; e.g. Excel, PowerPoint, PDF etc.  It is cheated or copied from other students, internet, books, journals etc. Note related to load shedding: Please be proactive Dear students, As you know that pre Mid-Term semester activities have started and load shedding problem is also prevailing in our country. Keeping in view the fact, you all are advised to post your activities as early as possible without waiting for the due date. For your convenience; activity schedule has already been uploaded on VULMS for the current semester, therefore no excuse will be entertained after due date of assignments or GDBs.

MKT724 - Brand Management

MKT724 GDB 1 Solution and Discussion

Total Marks 5 Starting Date Wednesday, January 15, 2020 Closing Date Monday, January 20, 2020 Status Open Question Title Advertisement & Promotion Question Description Brand Management (MKT724) Fall, 2019 Graded Discussion Board Due Date: 20th January, 2020 Total Marks: 05 Topic: Advertisement & Promotion Learning Outcome: After attempting this GDB, students will know the role and importance of advertising Point of Discussion: Critically analyze why most of the marketers said that TV ads are weak medium for advertising? Student’s Guide Keep you discussion with the mentioned scenario and irrelevant answers and material will not be graded. Be careful from those blogs who are promoting cheating culture among our students and killing their creativity and critical thinking. Answers copied from such blogs will be straightaway marked as zero. Similarly any relevant or irrelevant material copied from internet sources will get the same treatment. It can seriously damage your grades. Note: For acquiring the relevant knowledge, do not rely only on handouts but also watch the course video lectures and read additional material available online or in any other mode. Important Instructions: · Your discussion must be based on logical facts. · The GDB will open and close on above specified date and time. Please note that no grace day or extra time will be given for posting comments on GDB. · Use the font style “Times New Roman” and font size “12”. · Your answer should be relevant to the topic i.e. clear and concise. · Do not copy or exchange your answer with other students. Two identical / copied comments will be marked Zero (0) and may damage your grade in the course. · Books, websites and other reading material may be consulted before posting your comments; but copying or reproducing the text from books, websites and other reading materials is strictly prohibited. Such comments will be marked as Zero (0) even if you provide references. · You should post your answer on the Graded Discussion Board (GDB), not on the Moderated Discussion Board (MDB). Both will run parallel to each other during the time specified above. Therefore, due care will be needed. · Obnoxious or ignoble answer should be strictly avoided. · You cannot participate in the discussion after the due date via email. · Questions / queries related to the content of the GDB, which may be posted by the students on MDB or via e-mail, will not be replied till the due date of GDB is over. · For planning your semester activities in an organized manner, you are advised to view schedule of upcoming Assignments, Quizzes and GDBs in the overview tab of the course website on VU-LMS. Note related to load shedding: Please be proactive Dear students! As you know that Post Mid-Term semester activities have started and load shedding problem is also prevailing in our country. Keeping in view the fact, you all are advised to post your activities as early as possible without waiting for the due date. For your convenience; activity schedule has already been uploaded on VULMS for the current semester, therefore no excuse will be entertained after due date of assignments, quizzes or GDBs. Good Luck

MKT724 - Brand Management

MKT724 GDB 1 Solution and Discussion

MKT724 - Brand Management

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Total Marks 5
Starting Date Wednesday, January 15, 2020
Closing Date Monday, January 20, 2020
Status Open
Question Title Advertisement & Promotion
Question Description

Brand Management (MKT724)

Fall, 2019

Graded Discussion Board

Due Date: 20th January, 2020

Total Marks: 05

Topic: Advertisement & Promotion

Learning Outcome:

After attempting this GDB, students will know the role and importance of advertising

Point of Discussion:

Critically analyze why most of the marketers said that TV ads are weak medium for advertising?

Student’s Guide
1. Keep you discussion with the mentioned scenario and irrelevant answers and material will not be graded.
2. Be careful from those blogs who are promoting cheating culture among our students and killing their creativity and critical thinking. Answers copied from such blogs will be straightaway marked as zero. Similarly any relevant or irrelevant material copied from internet sources will get the same treatment. It can seriously damage your grades.
Note:

For acquiring the relevant knowledge, do not rely only on handouts but also watch the course video lectures and read additional material available online or in any other mode.

Important Instructions:

· Your discussion must be based on logical facts.

· The GDB will open and close on above specified date and time. Please note that no grace day or extra time will be given for posting comments on GDB.

· Use the font style “Times New Roman” and font size “12”.

· Your answer should be relevant to the topic i.e. clear and concise.

· Do not copy or exchange your answer with other students. Two identical / copied comments will be marked Zero (0) and may damage your grade in the course.

· Books, websites and other reading material may be consulted before posting your comments; but copying or reproducing the text from books, websites and other reading materials is strictly prohibited. Such comments will be marked as Zero (0) even if you provide references.

· You should post your answer on the Graded Discussion Board (GDB), not on the Moderated Discussion Board (MDB). Both will run parallel to each other during the time specified above. Therefore, due care will be needed.

· Obnoxious or ignoble answer should be strictly avoided.

· You cannot participate in the discussion after the due date via email.

· Questions / queries related to the content of the GDB, which may be posted by the students on MDB or via e-mail, will not be replied till the due date of GDB is over.

· For planning your semester activities in an organized manner, you are advised to view schedule of upcoming Assignments, Quizzes and GDBs in the overview tab of the course website on VU-LMS.

Note related to load shedding: Please be proactive

Dear students!

As you know that Post Mid-Term semester activities have started and load shedding problem is also prevailing in our country. Keeping in view the fact, you all are advised to post your activities as early as possible without waiting for the due date. For your convenience; activity schedule has already been uploaded on VULMS for the current semester, therefore no excuse will be entertained after due date of assignments, quizzes or GDBs.

Good Luck
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