MCM431 Assignment 2 Solution and Discussion

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Development Communication MCM431
Department of Mass Communication
Virtual University of Pakistan Fall 2019
ASSIGNMENT NO.1 MARKS: 15
Learning Objectives:
 To develop the concept of development communication
 To develop the understanding about the donor agencies work for the community.
Development communication is used for the betterment of livelihood in any form using mass media as a communication tool. In developing countries, governments introduce community development programs on different issues like child basic education, health, poverty, hunger and empowerment.
Task:
Enlist 10 DC and DSC programs which are implemented in Pakistan with the help and support of NGO’s. Moreover, select any two programs from them and discuss briefly considering the guidelines mentioned below. (15 Marks)
Guidelines for discussion on the Programs:
 Identify the feasibility of the programs in context of Pakistani society.
 Mention their objectives and aims.
 What type of media has been used for awareness / publicity in these programs.
 Impact of those programs on society.
Learning Outcomes:
 Students will be able to identify the development processes.
 Students will easily plan their own development programs for the betterment of communities.
 Note: Copied material will be graded “Zero” Schedule
Opening Date and Time November 08 , 2019 at 12:01 A.M (midnight) Due Date and Time November 14 ,2019 at 11:59 P.M (midnight)

Note: Only in the case of Assignment, 24 Hrs extra / grace period after the above mentioned due date is usually available to overcome uploading difficulties which may be faced by the students on the last date. This extra time should only be used to meet the emergencies and above mentioned due dates should always be treated as final to avoid any inconvenience.
Important Instructions:
Deadline: Make sure that you upload the solution file before the due date. No assignment will be accepted through e-mail once the solution has been uploaded by the instructor.
Formatting guidelines:
 Use the font style “Times New Roman” and font size “12”.
 It is advised to compose your document in MS-Word.
 Use black and blue font colors only.
Solution guidelines:
 Use APA style for referencing and citation. For guided search “APA reference style” in Google and read various websites containing information for better understanding or visit http://linguistics.byu.edu/faculty/henrichsenl/apa/APA01.html
 Every student will work individually and has to write in the form of an analytical assignment.
 Give the answer, according to question, there will be negative marking for irrelevant material.
 For acquiring the relevant knowledge don’t rely only on handouts, but watch the video lectures and use other reference books also.
Rules for Marking:
Please note that your assignment will not be graded or graded as Zero (0) if:
 It has been submitted after the due date
 The file you uploaded does not open or is corrupt

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Solution:
%(red)[Note: This is only solution making idea, not a complete solution.]
Enlist 10 DC and DSC programs which are implemented in Pakistan with the help and support of NGO’s. Moreover, select any two programs from them and discuss briefly considering the guidelines.

Development Communication Programs	Development Support Communication Programs
End child marriage in Pakistan	Development of a corporate social responsibility portfolio of Jazz
Family planning and HIV/AIDS prevention	Meena Social mobilization initiative
Pakistan Initiative for Mothers and Newborns	Establishing purpose-built schools located in the heart of communities
War Against Rape	Orphan girl’s empowerment through vocational skills
Polio Awareness Campaign	Community health care program

Polio Awareness Campaign as per given guidelines:
Polio is a viral virus causes nerve injury. Polio virus continually affecting the children and adults in various parts of Pakistan. A polio immunization awareness campaign was launched in 1974. Historically, Pakistan had the highest number of polio cases in 2014. In some areas of Pakistan, people’s perceptions are negative about the polio campaign due to illiteracy. The basic purpose of this campaign is to save our children from this killer disease and make our country polio free. Media utilized in the campaign: Social media, electronic and print media at national level and at community level, authorities conduct seminars, awareness workshops. With the help of the media, the polio eradication program has a positive impact on society. Polio cases declined and some misconceptions are over.

Community health care program:
Many NGO’s are working in different remote rural areas of Pakistan. Their aim is to provide basic medical facilities to the community. Some have their medical base units in villages with the in-house doctors and many organizations, visits frequently different villages with their mobile medical camps. The objective of these programs is to help the local people and provide them timely medical help. Some time they use local newspapers to announce the date of their visits in identifying communities, place banners on walls, use loud speakers. These health initiatives have a positive impact on communities.