MCM520 Assignment 1 Solution and Discussion

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MCM520
Contemporary Mass Media Communication
Department of M Virtual University of Pakistan
ASSIGNMENT NO.2
SEMESTER FALL 2019
MARKS: 15
TOPIC Vertical Integration
Learning Objective:
 To make students understand the vertical integration in major media organizations.
 To enhance their analytical ability. Background:
“When you make a movie for an average cost of $10 million and then cross promote and sell it off of magazines, books, products, television shows out of your own company,” Viacom’s Redstone said, “the profit potential is enormous.”
(Robert W. McChesney)
Task:
Q 1: What are the advantages of vertical integration strategy? Discuss any five. (10)
Q2: Name any two media channels in Pakistan that are based on vertical integration and discuss their main strategies?
(2.5+2.5)
Learning outcome:
It will help students to explore various factors regarding vertical integration in Pakistan. Note: Copied material will be graded “Zero”.

Schedule
Opening Date and Time 23rd January, 2020 At 12:01 A.M. (Mid- Night)
Due Date and Time 29th January 2020 At 11:59 P.M. (Mid- Night)
Note: Only in the case of Assignment, 24 Hrs extra / grace period after the above mentioned due date is usually available to overcome uploading difficulties which may be faced by the students on last date. This extra time should only be used to meet the emergencies and above mentioned due dates should always be treated as final to avoid any inconvenience.
Important Instructions:
Please read the following instructions carefully before attempting the assignment solution.
Deadline:
 Make sure that you upload the solution file before the due date. No assignment will be accepted through e-mail once the solution has been uploaded by the instructor.
Formatting guidelines:
 Use the font style “Times New Roman” and font size “12”.
 It is advised to compose your document in MS-Word 2003.
 Use black and blue font colors only. Solution guidelines:
 Use APA style for referencing and citation. For guidance search “APA reference style” in Google and read various website containing information for better understanding or visit http://linguistics.byu.edu/faculty/henrichsenl/apa/APA01.html
 Every student will work individually and has to write in the form of an analytical assignment.
 Give the answer according to question, there will be negative marking for irrelevant material.
 For acquiring the relevant knowledge don’t rely only on handouts but watch the video lectures and use other reference books also.
Rules for Marking:
Please note that your assignment will not be graded or graded as Zero (0) if:
 It has been submitted after due date
 The file you uploaded does not open or is corrupt

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