For decades radio remains the only source of infotainment. With the arrival of TV and internet, a great change is observed in the content of radio programs. More or less all radio channels are just focusing on the musical entertainment of listeners. We merely listen to quality radio dramas, fiction or poetry based programs.
Do you think that the role of radio is just to entertain the public with music or it should also focus on reviving the literary culture and true spirit of radio as it was practiced in past? Discuss.
( Radio News Reporting & Production) MCM515
Department of Mass Communication
Virtual University of Pakistan FALL 2019
15
ASSIGNMENT NO.2 MARKS:
TOPIC
“Role of FM Radio in Awareness Raising”
Background:
Radio has a potential to reach to remote audiences where television transmission is not yet available. This greater accessibility of radio increases the scope of mass communication especially in the developing countries of the world. Pakistan being the developing country faces many social problems. Illiteracy is one of the alarming issues in rural areas of the country which needs an immediate attention of concerned authorities. This growing issue is the consequence of lack of awareness among masses and careless attitude of people.
Question
Suppose you plan to address the issue of Illiteracy in rural areas through FM radio.
Develop a detailed Layout of an awareness raising Campaign on the given issue. Campaign Layout should be based on following components:
Objective
Scope of the problem
Target Messages (at least 03)
Communication Strategy
Nature of Programming
Budget/ Sponsors
Expected Outcome
MCM515 -Radio News Reporting & Production VU
Schedule
Opening Date and Time 15th January, 2020 At 12:01 A.M. (Mid- Night)
Due Date and Time 22nd January, 2020 At 11:59 P.M. (Mid- Night)
Note: Only in the case of Assignment, 24 Hrs extra / grace period after the above mentioned due date is usually available to overcome uploading difficulties which may be faced by the students on last date. This extra time should only be used to meet the emergencies and above mentioned due dates should always be treated as final to avoid any inconvenience.
Important Instructions:
Please read the following instructions carefully before attempting the assignment solution.
Deadline:
Make sure that you upload the solution file before the due date. No assignment will be accepted through e-mail once the solution has been uploaded by the instructor.
Formatting guidelines:
Use the font style “Times New Roman” and font size “12”.
It is advised to compose your document in MS-Word 2003.
Use black and blue font colors only. Solution guidelines:
Use APA style for referencing and citation. For guidance search “APA reference style” in Google and read various website containing information for better understanding or visit http://linguistics.byu.edu/faculty/henrichsenl/apa/APA01.html
Every student will work individually and has to write in the form of an analytical assignment.
Give the answer according to question, there will be negative marking for irrelevant material.
For acquiring the relevant knowledge don’t rely only on handouts but watch the video lectures and use other reference books also.
Rules for Marking:
Please note that your assignment will not be graded or graded as Zero (0) if:
It has been submitted after due date
The file you uploaded does not open or is corrupt
MCM515 -Radio News Reporting & Production VU
MCM515 -Radio News Reporting & Production VU
MCM515 GDB 1 Solution and Discussion
MCM515 - Radio News Reporting & Production
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For decades radio remains the only source of infotainment. With the arrival of TV and internet, a great change is observed in the content of radio programs. More or less all radio channels are just focusing on the musical entertainment of listeners. We merely listen to quality radio dramas, fiction or poetry based programs.
- Do you think that the role of radio is just to entertain the public with music or it should also focus on reviving the literary culture and true spirit of radio as it was practiced in past? Discuss.
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